Built by the ATANA team
Mrfqy
Pan-Arab multi-tenant commerce and business OS—online stores, free websites, domains, POS, ERP, industry hubs, and bilingual portals for all 22 Arab countries.
01 — Challenge
The problem
Merchants and operators across the Arab world need more than a storefront template: native Arabic UX, local payments and shipping, free websites and domains, POS, and an ERP that understands retail, restaurants, pharmacies, and supply chains—without stitching five vendors together.
02 — Approach
Our solution
The ATANA team built Mrfqy as a six-app Turborepo: NestJS API with row-level tenancy, four Next.js surfaces (marketing, merchant Studio, storefront/websites, platform HQ), and a BullMQ worker for email, search, print, DNS, WhatsApp, and CMS. Shared Studio powers Theme Engine v2 (21 store presets) and 50 website templates; ERP HQ ships CRM, finance, inventory, HR, POS, WMS, SCM, BI, and twelve industry OS hubs—deployed on Coolify with wildcard merchant subdomains.
03 — Outcomes
Results
- Six production apps from one monorepo—marketing, Studio, storefront, platform, API, and worker
- Online stores, 50 free website templates, Domains HQ, and shared Studio builder
- Mrfqy ERP with CRM, finance, inventory, HR, POS, WMS, SCM, and executive BI packs
- Twelve industry OS hubs spanning retail, restaurant, pharmacy, property, construction, and logistics
- Customer, vendor, employee, and owner portals plus Jobs Hub recruitment workflows
- 20+ live payment integrations, regional shipping carriers, WhatsApp, SMS, and print queue
- 22 Arab countries with localized checkout, currencies, subdivisions, and full EN/AR RTL
Product pillars
Commerce and ERP for the Arab world
Mrfqy connects storefronts, free websites, domains, POS, ERP desks, and platform governance in one Turborepo—so every tenant shares production infrastructure without sharing data.
01 — Shared Studio
One drag-and-drop builder for stores and free websites—device frames, live preview, recipes, templates drawer, and publish readiness with full EN/AR RTL.
02 — Websites & domains
50 kind-aware website templates plus Site HQ and Domain HQ—bio, landing, portfolio, blog, and business sites with purchase and custom-domain workflows.
03 — Local commerce rails
Paymob, Fawry, Kashier, Geidea, Tap, Moyasar, Tabby, Tamara, COD, and more—plus Bosta, Aramex, SMSA, and Naqel with PDF labels from one integration hub.
04 — Mrfqy ERP
Partners, CRM, sales, finance, inventory, purchasing, HR, expenses, POS, and executive BI—company groups, soft-post books, and capability packs on the same tenant.
05 — Industry OS hubs
Twelve vertical shells—retail, restaurant, pharmacy, property, construction, logistics, SCM, and more—so operators open industry desks without leaving ERP.
06 — Portals & Jobs Hub
Customer, vendor, employee, and owner portals with slug URLs and invites—plus recruitment and Jobs Hub talent workflows wired into the same platform.
Capability map
What ships in production
Beyond checkout: websites, domains, warehouse desks, finance packs, CRM/BI hubs, WhatsApp, and portals—all on the same multi-tenant spine.
Online stores
Theme Engine v2 with 21 store presets, Unsplash heroes, collections, cart, and bilingual checkout for 22 Arab countries.
Free websites
50 website templates across bio, landing, portfolio, blog, and business kinds—apply, swap, and publish from Studio.
Domains HQ
Domain-only workspaces, purchase flows, DNS verification, and custom domains pointing to tenant storefronts or sites.
POS & print
Professional POS packs including hospitality and offline desk—plus Puppeteer receipts, shipping labels, and packing slips.
WhatsApp & SMS
WAHA WhatsApp plus pan-Arab SMS providers for order updates, OTP, and merchant messaging from the worker queue.
WMS & supply chain
Warehouse desks for bins, waves, pack, and cycle counts—plus Mrfqy SCM demand planning, ASN, and plan-to-stock packs.
Finance & payroll
Soft-post books, period close, bank match, FX consol, and statutory payroll packs (GOSI/WPS/EOS) with ESS self-service.
CRM, BI & marketing
Mrfqy CRM and BI hubs, audience automation, report builder, scheduled email exports, and Metabase-ready templates.
Platform surfaces
Six apps, one monorepo
Marketing, merchant Studio, per-tenant storefronts and websites, and Mrfqy HQ all consume the same NestJS API—backed by PostgreSQL, Redis, BullMQ workers, Meilisearch, and MinIO media storage.
Public site
Marketing
Bilingual EN/AR homepage, pricing, websites hub, demos, SEO landings, and CMS-driven content at mrfqy.com.
Dashboard
Merchant Studio
Shared Studio builder, Site HQ, Domain HQ, catalog, orders, POS, ERP desks, staff, billing, and integrations.
Per-tenant shop & sites
Storefront
Customer stores and published websites on {slug}.mrfqy.com, custom domains, or store.mrfqy.com hub paths.
Platform ops
Mrfqy HQ
Super-admin console for CMS, merchants, feature flags, capability packs, tickets, plans, and impersonation.
Infrastructure
Production domain map
Coolify deployment — one VPS, six public surfaces plus wildcard tenant hosts.
| Host | Surface | Port |
|---|---|---|
| mrfqy.com | Marketing | 3010 |
| admin.mrfqy.com | Merchant Studio | 3002 |
| store.mrfqy.com | Store & sites hub | 3003 |
| ops.mrfqy.com | Mrfqy HQ | 3004 |
| api.mrfqy.com | REST API | 3001 |
| {slug}.mrfqy.com | Tenant store / site | 3003 |
Demo stores
Thirteen niches, one platform
Live merchant demos on wildcard subdomains—fashion, beauty, electronics, and more—using the same Theme Engine and checkout rails.
Nour Boutique
Velvet theme · bilingual lookbook · Paymob checkout
nour-fashion.mrfqy.com
Gulf Glow
RTL beauty catalog · Tamara · express shipping zones
gulf-glow.mrfqy.com
Cairo Circuits
Spec grids · COD · Bosta fulfillment demo
cairo-circuits.mrfqy.com
Maghreb Home
Multi-currency · governorate shipping · AR filters
maghreb-home.mrfqy.com
Desert Pantry
Fresh collections · Tabby · mobile-first cart
desert-pantry.mrfqy.com
Atlas Books
EN/AR bookstore · Tap payments · custom domain ready
atlas-books.mrfqy.com
Studio credit
The ATANA team
Mrfqy was designed and built by the ATANA team—the same studio behind Clinit, Fneno, and CopilotPlan. Production runs on Coolify with GitHub Actions publishing Docker images to GHCR, wildcard merchant subdomains, custom domains, and bilingual UX across every customer touchpoint.
04 — Stack